The perfume, through a beautiful representation of Ireland, encapsulates and mirrors the unique emotional experience that is in the W.B.Yeats poem “The Lake Isle of Innisfree” (a copy is found inside the carton). This could be explained as follows: In a world that is so uncertain and dramatically changing, that which means something is increasingly important to people. To listen to our hearts, to realise what is really meaningful is very compelling (see final line of poem embossed on the heart-shaped bottle).

The Lake Isle of Innisfree

W. B. Yeats, 1865 – 1939

I will arise and go now, and go to Innisfree,
And a small cabin build there, of clay and wattles made:
Nine bean-rows will I have there, a hive for the honey-bee;
And live alone in the bee-loud glade.

And I shall have some peace there, for peace comes dropping slow,
Dropping from the veils of the morning to where the cricket sings;
There midnight’s all a glimmer, and noon a purple glow,
And evening full of the linnet’s wings.

I will arise and go now, for always night and day
I hear lake water lapping with low sounds by the shore;
While I stand on the roadway, or on the pavements grey,
I hear it in the deep heart’s core.

The Isle of Innisfree is an uninhabited island within Lough Gill, in County Sligo, Ireland, where Yeats spent his summers as a child. Yeats describes the inspiration for the poem coming from a “sudden” memory of his childhood while walking down Fleet Street in London in 1888. He writes, “I had still the ambition, formed in Sligo in my teens, of living in imitation of Thoreau on Innisfree, a little island in Lough Gill, and when walking through Fleet Street very homesick I heard a little tinkle of water and saw a fountain in a shop-window which balanced a little ball upon its jet, and began to remember lake water. From the sudden remembrance came my poem “Innisfree,” my first lyric with anything in its rhythm of my own music.

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